Kim Kardashian models New SKIMS’ Essentials: Quiet Luxury, and Precisely Minimal
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Kim Kardashian models New SKIMS’ Essentials: Quiet Luxury, and Precisely Minimal

SKIMS New Essentials is the quiet wardrobe upgrade we didn’t know we needed. From the sculpting Sheer Rib Long Cami + Legging to the sultry Milky Sheer String Bikini and the everyday Cotton Jersey tee — this drop trades loud trends for timeless fits. Kim models each piece like a study in silhouette and self-possession. Save for outfit inspo: clean neutrals, luxe fabrics, endless layering.

Kaia Gerber x VUORI: The ’90s Are Back — and It’s a Dream You Actually Want to Wear
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Kaia Gerber x VUORI: The ’90s Are Back — and It’s a Dream You Actually Want to Wear

Model-actress Kaia Gerber teams with Vuori for a six-piece, limited-edition capsule that nods to ’90s low-rise silhouettes while using BlissBlend performance fabric — pieces you can sweat in and stroll out in

Addison Rae co-designed her own Ultra Low Rise Flare jeans with lucky brand and its giving new britney spears era
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Addison Rae co-designed her own Ultra Low Rise Flare jeans with lucky brand and its giving new britney spears era

Addison Rae teams up with Lucky Brand to launch the Addison Ultra Low Rise Flare, a reimagined Y2K-inspired jean co-designed by Rae. With nods to Britney Spears and early 2000s nostalgia, the campaign has fans buzzing online while joining 2025’s wave of celebrity denim ads alongside Beyoncé and Sydney Sweeney.

Gap’s New Denim Era: KATSEYE Stars in a Y2K-Inspired Campaign for Fall 2025
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Gap’s New Denim Era: KATSEYE Stars in a Y2K-Inspired Campaign for Fall 2025

KATSEYE teams up with Gap for the “Better in Denim” Fall 2025 campaign, reviving Y2K style and sparking the question: is Gap bringing back its iconic good jeans ads?

Sydney Sweeney’s Fall 2025 Denim Campaign Boosts American Eagle Stock by 16%
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Sydney Sweeney’s Fall 2025 Denim Campaign Boosts American Eagle Stock by 16%

Sydney Sweeney’s American Eagle collab went viral—and sent AE stock up 16%. With Y2K denim, bold visuals, and the now-iconic “Sydney Jean,” this drop hit both TikTok and Wall Street.

Cherry Coded: How This Dark‑Sweet Red Aesthetic Is Taking Over in 2025
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Cherry Coded: How This Dark‑Sweet Red Aesthetic Is Taking Over in 2025

Dive into Cherry Coded—the 2025 obsession with bright‑deep red. From glossy lips and vinyl minis to cherry martinis and mood boards, discover how to rock the cherry aesthetic.

Curve Model ‘Kate Kope’ Speaks Out After Delta Passenger’s ‘YOU’RE NOT THAT FAT’ Comment
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Curve Model ‘Kate Kope’ Speaks Out After Delta Passenger’s ‘YOU’RE NOT THAT FAT’ Comment

After a stranger whispered “you’re not that fat” on a Delta flight, plus-size model Kate Kope used the moment to call out skewed beauty standards—on TikTok, in People, and now on her own Instagram.