Addison Rae co-designed her own Ultra Low Rise Flare jeans with lucky brand and its giving new britney spears era

“I’ve always been a lucky girl”

Addison RAe VIA INSTAGRAM

SUMMARY

• The Collaboration: Addison Rae partnered with Lucky Brand to release the Ultra Low Rise Flare, inspired by the brand’s early 2000s archive.
• Design Details: Rae added personal touches like a collectible back patch, a special hang tag, and the vintage “Lucky You” fly label.
• Launch: Released August 21, 2025, in two washes (*Hidden* and *Bare*) for $129, available online, in stores, and through retailers like Macy’s and Amazon.
• The Campaign: Shot at LA’s Million Dollar Theatre, it featured bold marketing — billboards with Rae’s “personal phone number” and playlist-access cards.
• Internet Buzz: Fans praised the Y2K nostalgia, comparing Rae to Britney Spears, while some noted fatigue with 2025’s flood of celebrity denim ads.
• HIGHMOORE’s Take: A smart career move for Rae that cements her Y2K influence — but also proof the denim ad space is getting crowded fast.

Sources: Lucky Brand

Addison Rae has teamed up with Lucky Brand to launch the Addison Ultra Low Rise Flare, a denim drop that’s basically a love letter to the early 2000s.

Inspired by Lucky’s archive, the jeans bring back the brand’s signature low-rise fit but with Addison’s personal stamp: a collectible back patch, a special hang tag, and the return of Lucky’s cheeky “Lucky You” fly label (if you know, you know).

Released on August 21, 2025, the flares come in two washes:
Hidden and Bare — retailing at $129, and are available online, in Lucky stores, and through Macy’s and Amazon.

The campaign, shot at Los Angeles’ historic Million Dollar Theatre by Mitch Ryan, leaned into full pop-star fantasy.

Think Addison Rae channeling Y2K icons, billboards flashing her “personal phone number,” and limited-edition cards that unlocked a curated playlist.

It wasn’t just a product launch — it was staged like an event.

The Internet Reacts

The response online has been a mix of excitement and denim fatigue. Fans praised Addison’s involvement and the nostalgic vibe, with some even comparing her to Britney Spears at her peak.

Others called it one of the strongest celebrity-driven jeans ads of the year, standing tall next to Beyoncé’s collab with Levi’s and Sydney Sweeney’s American Eagle campaign.

But here’s the thing2025 has been flooded with denim ads. Beyoncé’s campaign earned praise for empowerment, while Sweeney’s stirred up controversy over problematic undertones. Addison’s avoids scandal, but because the market is so saturated, it’s facing the inevitable question: how many “good jeans ads” can we really handle in one year?

Our take

This collab works because it feels true to Addison’s brand. She’s been leaning into Y2K aesthetics for a while, and Lucky Brand gave her something influencers rarely get: creative director credit and a chance to dig into archival design. It’s smart, calculated, and timed perfectly for the ongoing low-rise comeback.

At the same time, it highlights the fatigue of the moment. 2025 has turned denim into a celebrity arms race — Beyoncé, Sweeney, and Rae all dropping within months of each other.

Addison’s flare stands out for its nostalgia, but it also shows just how crowded the denim ad space has become.

Lucky Brand clearly wants Addison to be the face of the revival, but the bigger question is whether audiences will keep buying into Y2K throwbacks, or if this is the year the trend finally burns out.

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