KEY TAKEAWAYS ▶
- SKIMS × Roberto Cavalli fuses Cavalli’s archival tiger, zebra and florals with SKIMS’s sculpting swim silhouettes.
- Campaign shot by Nadia Lee Cohen channels ’70s Mediterranean nostalgia with Super-8–style film aesthetics.
- Inclusive sizing runs XXS–5XL, ensuring bold prints and cuts flatter every body shape.
- Collaboration launches June 27, 2025 at 9 AM ET on SKIMS.com, SKIMS stores and select Cavalli boutiques.
- Social buzz spans TikTok admiration for the retro vibes and Reddit debate over maximalist styling.
When Kim Kardashian recently unearthed old vacation photos awash in Roberto Cavalli’s wild animal prints, she knew she’d found her next muse. A direct message to Cavalli creative director Fausto Puglisi kicked off SKIMS × Roberto Cavalli, a limited-edition swim collection debuting June 27, 2025. The collaboration marries Cavalli’s roaring tigers, zebra stripes and lush florals with SKIMS’s sculpting silhouettes—then elevates it all through the sun-kissed, nostalgic eye of photographer Nadia Lee Cohen .
Campaign Vibes by Nadia Lee Cohen
Nadia Lee Cohen—a British photographer and filmmaker celebrated for her hyper-stylized, cinematic imagery—shot the campaign on Super-8–style film. Viewers are transported to a sunlit Mediterranean villa where Kim, sporting a playful blonde bob, lounges poolside like a ’70s movie star, and Kris commands attention in an oversized floral caftan under bougainvillea-draped pergolas. Teaser reels on Instagram and TikTok feature tongue-in-cheek wig-slip moments, wide-angle views of terracotta tiles and a final toast as mother and daughter clink lemon-mint spritzes .
Heritage Meets Modernity
Puglisi and Kardashian found instant creative chemistry: he brought Cavalli’s storied prints and Italian luxe heritage; she supplied SKIMS’s fit-focused, comfort-driven engineering. The lineup includes high-cut one-pieces, swim capri pants, vintage-inspired cover-ups and roomy caftans—the very style Kris Jenner models in the campaign—melding ’70s-style opulence with SKIMS’s modern confidence ethos .
Design & Sizing: Inclusivity as Luxury
“Luxury isn’t exclusive—it’s for anyone who wants to feel powerful in swim,” Kim declares. True to that belief, each silhouette is offered in sizes XXS–5XL. Every piece underwent rigorous fit-testing on a diverse cast of models so Cavalli’s bold prints maintain their integrity and sculpt without distortion. Puglisi praises SKIMS’s technical fabric for preserving print clarity, stretch and comfort—key to making maximalist designs genuinely wearable .
A Bold New Look for Kim & Kris
InStyle highlights Kim’s transformation—her voluminous, Italian-mob-wife–inspired curls and exaggerated cat-eye makeup add maximalist flair to SKIMS’s usual minimalism . At 69, Kris Jenner proves age is no barrier to fearless style, slipping effortlessly into Cavalli’s archival caftans—a moment TikTok fans have already dubbed “the ultimate pool party collab.”
Social-Media Frenzy
Fashion influencers on TikTok rave about “vintage-movie heroine energy,” splicing campaign BTS clips with throwback Cavalli runway footage. On Reddit’s r/femalefashionadvice, reactions split: half are eagerly refreshing SKIMS.com at launch, half tease that the collaboration leans too heavily on nostalgia . Page Six reports early sellouts in select Cavalli boutiques, while Vogue’s digital edition hails it as “a masterclass in brand synergy.”
Rather than a safe, capsule drop, SKIMS × Roberto Cavalli is a maximalist gamble crafted to thrill both fashion insiders and social-media generations. By uniting Cavalli’s storied archive with SKIMS’s inclusive engineering—and leveraging the star power of Kim and Kris—the collection becomes more than swimwear: it’s a statement about self-expression, body confidence and the seamless melding of two fashion dynasties.
Available: Friday, June 27 at 9 AM ET on SKIMS.com, in SKIMS stores and select Roberto Cavalli boutiques.
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