A promotional graphic featuring two women standing waist-deep in clear blue ocean water. The woman on the left wears a bikini with a yellow lemon and blue tile pattern. The woman on the right looks over her shoulder wearing a blue and white striped bikini. Large yellow text across the center reads "swimwear" and "SUMMER AND VACATION STYLE". At the bottom, text reads "30 AMAZON Picks".

30 Best Swimwear Trends from Amazon for Summer & Vacation Style

This is a practical style guide for anyone looking to refresh their summer and vacation wardrobe without spending a fortune.

Women’s Swimwear Trends Defining Summer & Vacation Style

Women’s swimwear this season centers on timeless silhouettes, flattering cuts, and elevated beach aesthetics. Pinterest shopping trends show growing interest in styles that feel effortless yet intentional — swimwear that works for the beach, the pool, and relaxed vacation settings.

Searches for black swimsuits, cute swimwear, crochet bikinis, swimsuit outfits, and beachwear continue to rise as women build summer wardrobes that prioritize versatility and understated style.

Below are the key swimwear trends shaping the season, with curated style directions for each.

We may earn a commission from links on this page at no extra cost to you; the editor carefully curates our picks.

Black Swimsuits: Timeless, Elegant, Essential

The black swimsuit remains the most versatile and consistently saved swimwear style. Clean, minimal, and flattering, it serves as the foundation of a well-curated summer wardrobe.

Popular styles range from classic one-piece swimsuits to minimalist bikini sets, often featuring subtle texture, shaping, or asymmetrical details.

Featured styles from Amazon:

Black swimwear pairs effortlessly with neutral cover-ups, oversized sunglasses, and straw accessories, making it ideal for both beach days and resort settings.

Cute Swimwear with Feminine Details

Cute swimwear continues to trend as women search for flattering, playful designs that feel confident without being overly bold. Soft silhouettes, gentle shaping, and delicate details define this category.

These styles are especially popular for vacations, poolside lounging, and summer photos.

Featured styles from Amazon:

Soft neutrals, muted pastels, and subtle prints perform particularly well within this trend.

Crochet Bikinis & Textured Beachwear

Crochet swimwear brings texture and visual interest to summer beachwear. This trend blends bohemian influences with modern silhouettes, creating a relaxed yet elevated look.

Crochet pieces are often styled layered over classic swimwear, making them ideal for curated beach outfits and vacation wardrobes.

Featured styles from Amazon:

Neutral tones such as beige, cream, white, and soft earth tones dominate this category.

Swimsuit Outfits & Elevated Beachwear

Swimwear is no longer worn only at the beach. Pinterest searches show a strong interest in swimsuit outfits that transition seamlessly from water to walk.

This trend focuses on layering and styling swimsuits as part of complete outfits rather than standalone pieces.

Featured styles from Amazon:

This season’s swimwear reflects a return to intentional simplicity. Classic colors, feminine details, and versatile silhouettes shape collections that feel refined rather than trend-driven.

top picks FROM AMAZON You’ll Wear All Summer

Triangle Bikini Set Crochet Tie Side String

2-in-1 Floral & Nautical Stripe Reversible Triangle Bikini Set

Criss Cross Halter One Piece Swimsuit

Knitted Triangle Bikini – Rope Halter Side-Tie Set

Thong String Two-Piece Bikini Set Cheeky Halter Swimsuit

Ribbed Underwire Bikini Set with Side Tie Thong

Triangle Rope Knit Bikini Set – Side Tie Swimsuit

Tie Back Bowknot Two Piece Swimsuit Triangle Thong with Gingham Floral Cherry Printing

Textured Tankini Swimsuit Ruffle Trim High Cut Two Piece Bathing Suit

Floral Strapless Bandeau Two-Piece Swimsuit Set

2-Piece Knitted Triangle Bikini – Rope Halter, Side Tie

Ring Linked Cutout One-Piece Swimsuit

Tummy Control Swimsuit with Beach Wrap Skirt

One Piece Tummy Control Strapless Bandeau Swimsuit

By combining elevated basics with texture-focused statement pieces, swimwear becomes effortless, wearable, and suited for long summer days and vacations.


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I’m Lucas Rochmann (@lerochmann) I created HIGHMOORE to share style, beauty, decor, travel, and leisure content shaped by affordable lux­ury and the art of living.

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