Emma Chamberlain—YouTube pioneer turned lifestyle entrepreneur—sat down with PEOPLE this week to discuss her ongoing “sober journey,” her burgeoning coffee empire, and how she’s reached what she calls a “beautiful place” in life (people.com).
Choosing Clarity
At 24, Chamberlain has long been synonymous with caffeine culture. In a candid moment, she revealed that embracing sobriety wasn’t merely about cutting alcohol—it was about choosing clarity.
“I no longer want to go out for a glass of wine — I’d rather have an espresso at 11 pm,” she told PEOPLE. “I’ve learned that focus and creativity come when I feel my best, and this journey has given me that gift.” (people.com).
Brewing Something New
That passion for coffee now extends into a landmark collaboration with Pinterest. Chamberlain Coffee has launched a limited‑edition Sea Salt Toffee Blend, inspired by the “Fisherman Aesthetic” trend on Pinterest Predicts and Emma’s own “Out at Sea” moodboard.
- This coastal‑flavored roast features 100% organic Arabica beans with hints of buttery toffee and a touch of sea‑spray minerality.
- It marks Pinterest’s first-ever co‑branded product, a milestone that transcends mere marketing
“This flavor takes me back to summer trips with my family in Maine,” Emma said. “It’s about nostalgia, authenticity, and making every sip count.” (people.com).
The Sea Salt Toffee Collection is available now at chamberlaincoffee.com and in select Chamberlain Coffee cafés—while supplies last.
What This Means for Emma & the Brand
- For Emma: This partnership underscores her evolution from digital creator to bona fide lifestyle curator, transforming personal passions into scalable brand moments.
- Chamberlain Coffee: It cements the label as a disruptor, capable of forging unprecedented alliances and tapping into cultural currents.
- For Pinterest: After nearly 15 years, the platform moves beyond inspiration into commerce, opening doors for creators and brands alike.
Finding Balance
Beyond product launches, Chamberlain spoke about mastering work‑life balance in the digital age. Between running a fast‑growing coffee business, hosting her Anything Goes podcast, and developing new creative ventures, she’s learned to compartmentalize.
“I used to blur the lines between my career and downtime,” she admitted. “Now, I guard my evenings — whether that’s journaling or just savoring that 11 pm espresso.” (people.com).
Stay Connected
- Follow Emma on Instagram: @emmachamberlain
- Keep up with Chamberlain Coffee: @chamberlaincoffee
As Emma continues to expand her footprint—both online and on the shelf—she embodies a new kind of influencer, one who champions self‑awareness as much as style. Between sober clarity and bold collaborations, she’s charting a course defined by authenticity, creativity, and a genuine connection to the moments—and flavors—that matter most.
PEOPLE’S SUMMARY
- Emma Chamberlain spoke with PEOPLE exclusively about her latest venture with Chamberlain Coffee, her self-started coffee brand that launched a limited-edition flavor through a history-making partnership with Pinterest
- The multi-hyphenated influencer opened up about trend-setting, and discussed a coffee-related idea for late-night hangs amid her long-time “sober journey”
- She also looked back on where her love for coffee originated, knowing her limits and the nostalgic root of her brand’s newest flavor inspired by the “Fisherman Aesthetic” trend
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