A curated lens on pop culture from internet obsessions to timeless conversations in music, art, and media.
Addison Rae teams up with Lucky Brand to launch the Addison Ultra Low Rise Flare, a reimagined Y2K-inspired jean co-designed by Rae. With nods to Britney Spears and early 2000s nostalgia, the campaign has fans buzzing online while joining 2025’s wave of celebrity denim ads alongside Beyoncé and Sydney Sweeney.
KATSEYE teams up with Gap for the “Better in Denim” Fall 2025 campaign, reviving Y2K style and sparking the question: is Gap bringing back its iconic good jeans ads?
From intimate celebrations to lively nights with friends, this Hollywood couple continues to captivate fans and paparazzi alike.
Sydney Sweeney’s American Eagle collab went viral—and sent AE stock up 16%. With Y2K denim, bold visuals, and the now-iconic “Sydney Jean,” this drop hit both TikTok and Wall Street.
Bella Ramsey tells Cosmopolitan to drop “Daddy Pascal,” and Vanity Fair’s cover story “Everyone Wants a Piece of Pedro” reveals his journey from refugee to Hollywood icon.
On Disruptors, Tate and Blue clash over feminism and cancel culture—then drop the bravado to reveal real, human vulnerability.
In a series of sun-bleached images and videos, Sydney Sweeney embodies HEYDUDE’s new “Country” line—cowboy-hat silhouettes, rugged suede textures, and slip-on ease—proving that western style can feel as laid-back as your favorite pair of sneakers.
