Of all the Swiss maisons, Omega has proven itself a master of the strategic tease—think Daniel Craig subtly flexing unreleased Seamaster and Speedmaster pieces. So when the storied watchmaker announced Aaron Taylor-Johnson as its newest brand ambassador, our eyebrows shot skyward. Taylor-Johnson isn’t just a Golden Globe–winning actor; he’s also one of the most persistent names thrown into the ring as Daniel Craig’s potential successor. Coincidence? Perhaps. But with Omega, nothing is ever that simple.
007 Rumors: Formal Offers and Family Endorsements
Taylor-Johnson’s Bond buzz began over a year ago, when The Sun reported that Eon Productions had extended him a formal offer to become the next 007. “Bond is Aaron’s job, should he wish to accept it,” an insider claimed in March 2024. Since then, the actor has played coy, emphasizing his focus on projects like Kraven the Hunter and noting, “I go by the beat of my drum.” Meanwhile, his wife and frequent collaborator, director Sam Taylor-Johnson, smiled knowingly on The Jonathan Ross Show, quipping that she’d love to direct a Bond film and that “he’d be great” in the role.
Industry veterans have weighed in, too. Pierce Brosnan—who embodied Bond from 1995 to 2002—publicly backed Taylor-Johnson, declaring, “He has the chops and the charisma to play Bond, very much so.” Even George Lazenby, the one-time 007 from 1969’s On Her Majesty’s Secret Service, offered his blessing, noting Taylor-Johnson’s blend of suavity and stunt-ready athleticism. Yet online chatter hasn’t been uniformly glowing: a small but vocal fringe has tried to weaponize Taylor-Johnson’s heritage, spawning the ill-fated #BoycottJamesBond hashtag.
A Swiss Welcome: Exploring Omega’s Watchmaking Home
In May 2025, Taylor-Johnson traveled to Omega’s Manufacture in Bienne, Switzerland—an invitation the brand shared on Instagram with the caption:
“OMEGA welcomes Aaron Taylor-Johnson to our watchmaking home in Bienne. The actor and Golden Globe winner stepped into our watchmaking home for an exclusive tour, meeting the watchmakers behind our timepieces. Aaron Taylor-Johnson wears the Speedmaster First OMEGA in Space steel on leather strap for the visit. He gained first-hand experience of precision watchmaking while exploring the Manufacture.”
During his visit, Taylor-Johnson examined the very Speedmasters that have marked humanity’s greatest adventures: the original models that went to the moon, the Olympic timekeepers, and the vintage pieces that codified Omega’s design DNA. On his wrist rested the Speedmaster First OMEGA in Space—a 39.7 mm stainless-steel homage to Wally Schirra’s 1962 Mercury-Atlas 8 timepiece, complete with black aluminum bezel and rich brown leather strap.
Why This Matters for 007
Omega and James Bond share a storied partnership stretching back to 1995. Every Bond since GoldenEye has worn the brand’s timepieces on screen, so the formal tying of Taylor-Johnson to Omega feels freighted with possibility. Given Omega’s flair for the dramatic and its habit of letting watch reveals slip through famous hands, we’re inclined to hedge our bets.
Credits: OMEGA @omega x Aaron Taylor-Johnson @aarontaylorjohnson
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