A$AP Rocky Made History As Ray-Ban’s First-Ever Creative Director

In April 2025, A$AP Rocky, appointed as Ray-Ban’s first-ever Creative Director, unveiled the ‘Blacked Out‘ Collection. This debut line reimagines Ray-Ban’s classic frames—the Wayfarer, Clubmaster, and Balorama—with bold, all-black designs accented by gold-plated details and AWGE branding.

📍 Collection Details

Launch Date: April 8, 2025
Available At: Ray-Ban’s official website and select retailers
Design Highlights:

Mega Wayfarer: Features taller temples and a robust silhouette.
Mega Clubmaster: Boasts an amplified brow line with gold rims.
Mega Balorama: Offers a sleek wraparound design with gold accents.
Packaging: Includes a case and cleaning cloth adorned with AWGE iconography, and a box designed to resemble a stack of $1,000 bills.

Yes, A$AP Rocky is currently serving as Ray-Ban’s first-ever Creative Director. His appointment was officially announced in February 2025 and remains in effect as of May 2025. This role is not merely a one-time collaboration; it signifies an ongoing partnership where Rocky leads Ray-Ban Studios, the brand’s creative platform dedicated to celebrating music, fashion, and artistic expression.

In his capacity as Creative Director, Rocky has been instrumental in shaping the brand’s creative vision. His responsibilities extend beyond product design to include directing campaigns, overseeing retail store redesigns, and integrating elements of music and fashion into Ray-Ban’s offerings.

His debut project in this role was the “Blacked Out Collection,” which launched in April 2025. This collection reimagines Ray-Ban’s iconic frames—the Wayfarer, Clubmaster, and Balorama—with bold, all-black designs accented by gold-plated details and AWGE branding.

Rocky’s appointment marks a significant moment in the fashion industry, as he is the first artist to lead a global eyewear brand in this capacity. His influence continues to shape Ray-Ban’s direction, blending the brand’s heritage with contemporary cultural elements.