Sydney Sweeney is trading red carpets for open fields as HEYDUDE’s newest global ambassador, she’s fronting the brand’s fresh “HEYDUDE Country” Campaign.
In a hero video shot on a windswept beach, Sweeney lounges in a cowboy hat and HEYDUDE’s latest “Country” collection, cooing, “Wish you were here.” The actress then issues an open call for fans to share what makes them a “Country Dude,” from music‑festival road trips to backyard bonfires. Over the next 100 days, the brand will give away 100 pairs of shoes daily, host live fan‑activation events in 10+ cities, and drop new seasonal styles—each designed to turn everyday moments into communal celebrations of carefree living.
Behind the scenes, HEYDUDE’s CEO explains that “Country” isn’t about geography; it’s a mindset where comfort meets camaraderie. As Sydney told People, her role goes beyond modeling: “I love that HEYDUDE stands for being unapologetically yourself—I can’t wait to show fans how comfort can also be cool,” she said, highlighting her own shift toward casual, confidence‑boosting style in everyday life.
This isn’t Sweeney’s first foray into footwear. Last year she was named HEYDUDE’s long‑term spokesperson and director of creative storytelling, helping reshape the brand’s image with “Fashion Crisis Hotline” pop‑ups and street‑style videos . But “Country” marks the most expansive campaign yet—combining digital challenges, influencer collaborations, and real‑world events designed to unite the brand’s Gen Z and millennial audience under one laid‑back banner.
With Euphoria and Anyone But You on her résumé, Sydney Sweeney knows the power of world‑building—whether on screen or in a pair of slip‑ons. As HEYDUDE builds its community of “Dudes,” Sweeney’s sun‑soaked campaign reminds us that in 2025, the best way to connect might just be kicking back and sharing what makes us feel at home in our own shoes.
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